I love Reese Witherspoon!
I am a huge fan of Reese Witherspoon for all she does besides being an amazing actor – her book club, her TV and movie productions focusing on female stories, and her mission to create gender equality. It would be hard to pick my favorite role, but “Big Little Lies” and “Little Fires Everywhere” are at the top.
Now I am so excited to share the news that Reese has collaborated with TWE to create a line of wines – Drop of Sunshine!
Inspired by Hello Sunshine’s mission to shine a light on where women are now and empower them to chart a new path forward, Drop of Sunshine is a toast to women.
New Wine Announcement
In October 2024, Australia’s Treasury Wine Estates (TWE) announced the launch of its new line of premium wines, Drop of Sunshine, in partnership with Hello Sunshine – a multi-channel media company founded by Reese Witherspoon that puts women at the center of every story it creates, celebrates and discovers.
Reese Witherspoon’s Drop of Sunshine is releasing a Rosé, Red Blend and Chardonnay.
Three Female-Focused New Wines
After recognizing an opportunity for an authentic, female-focused wine brand, the women-led TWE team found the ultimate partner in Reese and Hello Sunshine. Drop of Sunshine launches with three offerings: a California Brut Sparkling Rosé ($25), Central Coast Chardonnay ($20), and Central Coast Red Blend ($25).
Stylistically, Drop of Sunshine wines were crafted to be approachable, balanced, and versatile wines that let moments of connection shine with or without food. All Drop of Sunshine wines are packaged in chic, elegant, and minimalistic glass bottles and designed sustainably with screw caps on still wines and no foil on sparkling.
The wines made their debut in Los Angeles on October 5, 2024, at Hello Sunshine’s second annual Shine Away event, featuring two days of panel discussions and workshops for female brand founders.
Drop of Sunshine will be available only at select restaurants and resorts and at DropOfSunshine.com, with nationwide availability starting February 2025.
Hello Sunshine
Hello Sunshine is an American media company founded in 2016 by actress Reese Witherspoon and Strand Equity founder and managing partner Seth Rodsky.
Hello Sunshine focuses on telling female-driven stories on film, TV and digital platforms. TWE has agreed year-long partnerships with household organizing outfit The Home Edit, Reese’s Book Club (RBC), The Hello Sunshine Collective and podcast The Bright Side as part of the collaboration.
Treasury Wine Estates
Sarah Bakx, president of the Bold Brands business unit of Treasury Americas, a division of Treasure Wine Estates, said: “We are honored to work alongside Hello Sunshine who elevates women’s voices and ensures our stories are heard. Wine is all about connection and is a fantastic platform for sharing special moments and storytelling. Our female-led Drop of Sunshine team collaborated with Hello Sunshine to create a line of engaging and vibrant wines that tell a story about the journeys that shape who we are and celebrate the drops of joy we feel along the way.”
